My hypotheses for a branding strategy

This Notion worksheet guides you through five crucial questions to establish a solid foundation for your brand strategy:

1. Brand Approach: Determine if you want to be a branded, brand-led, or sales-led company.
2. Competitive Strategy: Decide whether you aim to be better or different from competitors.
3. Brand Purpose: Explore why your brand exists and what you want to achieve.
4. Resource Assessment: Evaluate the time and money you can invest in branding.
5. Initial Brand Concepts: Outline your current ideas about:
   • Target audience
   • Brand promise
   • Unique differentiators

Use this worksheet to form initial hypotheses about your brand, providing a starting point for developing a comprehensive branding strategy. Remember, these are flexible concepts that may evolve as you progress through your branding journey.